Head of Design at Amazon Pay (L7). 12 years turning hard product problems into things people love — at scale, across fintech, payments, and consumer apps. Serial entrepreneur. Designer who ships.
Experience
Amazon Pay India
Head of Design · L7
Oct 2024 – Present
110M+
UPI registered users
10M+
Pay Later users
6M+
ICICI credit card customers
Crafting the future of payments for millions across India — leading design across UPI, lending, credit cards, travel, bills, and insurance.
Scaling design teams, processes, and systems across all high-frequency consumer and merchant surfaces.
Driving design strategy at an executive level, partnering with product, engineering, and business leadership.
Building design culture and mentoring a multi-disciplinary team across UX research, product design, and content design.
Led design for India's first credit-led neobank, from 0 to 1 and beyond.
BNPL app scaled to 2M+ installs, 100K DAUs, $2M in monthly disbursals.
Credit app grew from 10M to 20M installs under my design leadership.
App Store rating improved from 3.9 to 4.4 through systematic UX improvements.
Launched across 85+ cities in 7 languages — designed for Bharat, not just metros.
Built and scaled a design system that cut time-to-market by 30%.
UX writing and content strategy lifted conversion rates by 25%.
Improved organic user acquisition by 10% with a free credit score checker (600K+ downloads).
First design hire at one of the Middle East's largest fashion retailers (190+ stores).
Built the entire mobile and web shopping experience from zero — information architecture, design system, checkout flows.
Led a team of React Native and Magento developers towards a unified product vision.
Responsible for the end-to-end UX and UI across Android, iOS, and web.
Built a design team to support marketing with creative production.
Co-founded a QR-based restaurant ordering app — "The Waiter in Your Pocket."
Diners scan a QR code at the table, order directly, and check out from their phone.