Head of Design at Amazon Pay (L7). 12 years turning hard product problems into things people love — at scale, across fintech, payments, and consumer apps. Serial entrepreneur. Designer who ships.
Experience
Amazon Pay India
Head of Design · L7
2023 – Present
110M+
UPI registered users
10M+
Pay Later users
6M+
ICICI credit card customers
Crafting the future of payments for millions across India — leading design across UPI, lending, credit cards, travel, bills, and insurance.
Scaling design teams, processes, and systems across all high-frequency consumer and merchant surfaces.
Driving design strategy at an executive level, partnering with product, engineering, and business leadership.
Building design culture and mentoring a multi-disciplinary team across UX research, product design, and content design.
Led design for India's first credit-led neobank, from 0 to 1 and beyond.
BNPL app scaled to 2M+ installs, 100K DAUs, $2M in monthly disbursals.
Credit app grew from 10M to 20M installs under my design leadership.
App Store rating improved from 3.9 to 4.4 through systematic UX improvements.
Launched across 85+ cities in 7 languages — designed for Bharat, not just metros.
Built and scaled a design system that cut time-to-market by 30%.
UX writing and content strategy lifted conversion rates by 25%.
First design hire at one of the Middle East's largest fashion retailers (190+ stores).
Built the entire mobile and web shopping experience from zero — information architecture, design system, checkout flows.
Established design process and tooling across a cross-functional team spread across multiple countries.
Defined the visual language and UX patterns used across all digital surfaces.
Co-founded a QR-based restaurant ordering app — designed, built, and shipped end-to-end.
Owned product, design, sales, and investor relations as Chief Design Officer.
Conceptualised the core ordering experience and menu management system for restaurant partners.
Pitched to and engaged with early-stage investors; built the go-to-market strategy.